We've got something amazing for you today. We're going to be sharing a video podcast featuring none other than Olera's Founder and CEO, TJ Falohun!

In this information-packed episode recorded by Texas Innovators, TJ sits down to talk about his entrepreneurial journey with Olera and Ai-Ris. He shares his views on entrepreneurship and the art of identifying niche markets by focusing on pressing societal problems.

TJ opens up about his belief that the road to entrepreneurship success is often paved with repetition and, really, many moments of failure. It’s this iterative learning process, he suggests, that helps entrepreneurs fine-tune their ideas and strategies.

More than just sharing his success story, TJ also sheds light on his plans to uplift other budding entrepreneurs – particularly, young African founders and those in less privileged positions. Inspired by his own journey, he aims to invest in and support these individuals to catalyze their success.

This podcast is not just about Olera but also touches upon his co-founded venture, Ai-Ris, a technological solution that aids in the early detection of diabetic retinopathy. It's a deep dive into TJ's passion for making a difference and his continual efforts to come up with inventive solutions to real-world problems.

Here's a sneak peek via a social media post:

"Hey Texas Innovators! Another insightful episode coming your way. This time featuring Tokunbo Falohun, CEO of Olera. Hear him discuss Olera's monumental $2.3 million SBIR grant that stands to revolutionize end-of-life care, alongside his involvement with Texas A&M SlingHealth TAMU & Ai-Ris LLC."

So, don't wait – take a look at the podcast 

 and get a dose of inspiration today. Trust us; you don't want to miss this

Dive into an inspiring conversation with TJ Falohun, CEO of Olera, as he discusses entrepreneurial success, societal problems, and supporting future African founders

Podcast Special with Olera's CEO, TJ Falohun: Entrepreneurship, Innovation, and Making a Difference

to find local senior care, financial aid & caregiver support

 to participate in quality improvement research!

 navigating the Top caregiving challenges in America

Need help caring for an elder loved one? Follow the steps below

American Caregiver Relief Network

Video Podcast: An Exclusive Conversation With Olera's Founder and CEO, TJ Falohun

"It's when she's looking at me and doesn't know that I'm her daughter... those are the killers."

Millions of Americans go through this very same emotion every day, yet wonder in isolation whether anyone can relate to what they're feeling.

After all, no matter who we are, at some point in our lives we will either need help ourselves or care for someone who does.

Aging In America Season 2

That quote was from a moment shared by Carol in the 

 of Season 2 of Aging in America, a docuseries that captures what it's really like to care for an aging loved one. In 2025, we told the stories of three such families and captured the attention of thousands of viewers with Season 1. To our surprise, the very 

 over 190,000 views on YouTube, and hundreds of people left comments sharing their own stories. In Season 2, we wanted to not just continue but expand on telling the story of Aging in America. More perspectives, more voices, more moments to make us think and feel.

A look back at Season 1 of Aging in America

Throughout the year, we'll be sharing five powerful stories in Season 2. I'm excited about each of them because they touch the heart in different ways. Some will be directly relatable to viewers, but even those that aren't will compel you to pause, take a deep breath, and reflect on your own life and the lives of those you love. They make us think about how we find equanimity while dealing with the difficulties of life. Even non-caregivers will find these stories deeply moving.

Aging in America Season 2 — What's Coming

We're also going beyond just telling stories. We're building a community where people can connect with each other, vent, ask niche questions, get connected with resources, laugh, and just be human together.

Last year, we started this community building by creating the most active 

on the web. We started with this demographic because it is painfully underserved. Most caregiving support resources understandably target adults who are middle-aged and older. But millions of young adults in their 20s and 30s are pulled into the role of caregiver and have to put their lives on pause with no resources or community to support them.

We'll be expanding our community beyond just young adult caregivers and will share more on our social media channels (Facebook, Instagram, LinkedIn) in the coming months. Follow for updates.

A community of caregivers

Houston, TX – December 31, 2025 – Olera Care today announced the launch of a beta program designed to challenge one of senior care’s most entrenched—and controversial—growth models: pay-per-lead aggregators.

For years, senior care operators have been forced into a broken tradeoff: pay more for leads that are sold multiple times over—or risk losing organic and paid search visibility. The result is an industry stuck reacting instead of caring. Olera Care was built to change that equation.

Backed by funding from the National Institutes of Health (NIH), Olera Care was founded with a clear mission: create an ethical, sustainable way for families to find care and for providers to grow—without turning moments of vulnerability into transactions.

Introduction

While conducting listening sessions with home and community-based care providers nationwide, Olera Care uncovered recurring failures baked into the PPL model:

Families in crisis are overwhelmed, not supported.

 A single inquiry can trigger a flood of calls from competing providers, compounding stress during an already emotional moment.

 Leads are resold, mismatched, or unqualified—forcing agencies to set higher weekly minimums to offset shrinking Medicaid and VA reimbursement rates while still paying caregivers fairly. They’re often baked into start-up growth plans but ultimately phased out in the long-run, often referred to as scams.

 Assisted living, home care, and memory care—each lives in its own silo, forcing families to restart their search every time needs evolve.

The result? Operators spend hours managing variable lead quality instead of focusing on what actually drives business growth—quality care and caregiver retention.

The Problem with Pay-Per-Lead (PPL)

With a platform that gives families a chance to breathe without worry, families can also—when they’re ready—book a tour or in-home assessment directly in the platform.

Olera also provides review management and listing management capabilities, fueling each provider’s ability to grow in their market. It’s not just a platform to find leads; it’s a place to organically grow the business from the inside-out.

“This isn’t about gaming search results or buying attention,” said TJ Falohun, CEO of Olera Care. “It’s about earning trust and helping providers grow organically.” The result is a growth model designed to compound over time—reducing wasted effort, lowering acquisition friction, and giving operators back hours in their day.

Industry benchmarks warn providers that only 10% of PPL opportunities end up converting into clients, a steep price when operators are footing the bill for each, regardless of quality. For providers just starting out, even moderate PPL costs can add up quickly, since they’re having to balance getting new clients while building a pipeline to keep the lights on.

A Different Model, Built For Care Not Clicks

Care touches everyone. Olera Care was built by people who understand that firsthand.

Co-founder Logan DuBose, MD, brings both clinical experience and personal conviction to the company’s mission. “We already have incredible elder care happening across the country,” said DuBose. “The problem is connection. My goal is to build systems that clearly connect families to the care supply that exists today—while deliberately expanding that supply where gaps remain.”

With early adopters already live on the platform, Olera Care is opening its beta program to senior care providers nationwide. Agencies can participate in a free two-week trial, followed by a premium tier that unlocks advanced listing customization, exclusive review tools, and stronger visibility both in-platform and on Google.

For operators tired of paying into systems that create more work instead of less, Olera Care is positioning itself as a long-overdue alternative—one that puts care, not clicks, back at the center of growth.

Interested in signing up for a free trial? Book some time here to meet with the Olera Care team and claim your provider business listing.

Built For Providers, By Providers

Olera Care is a Maryland-based senior care resource connection platform, designed to streamline the care seeker experience and the provider experience all in one place. With over 40,000 senior care providers listed and thousands of monthly visitors, experience the Olera Care difference by visiting 

About Olera Care

Media Contact:

Meeting Link

Olera Care launches a beta program for senior care providers seeking an ethical alternative to pay-per-lead aggregators. Grow with listing and review tools, plus direct tour and assessment booking.

Ethical Alternative to Pay-Per-Lead Aggregators | Olera Care

Olera Care Takes Aim at Pay-Per-Lead Aggregators with Ethical Alternative for Senior Care Providers

And at some point, many of us will care for someone who is aging. Yet, we hardly ever talk about these topics with those around us, who may be having similar experiences.

That's why we created "Aging in America"—a documentary series that brings these hidden conversations into the light through honest, intimate stories of real people navigating the aging journey.

If we’re lucky, we will all grow old

Each chapter in our series focuses on one person's experience:

An adult child torn between work demands and caregiving duties.

A husband learning to love differently as his wife’s memory fades.

A young adult postponing their dreams to be there for a parent.

These are just a few of the stories that we will tell

What is Aging in America?

In a time when it feels like everything divides us, aging connects us all. These stories show our shared humanity. The love for family, the fear of losing independence, the unexpected moments of joy amid difficulty, and the universal search for dignity.

By witnessing others navigate these challenges, we find guidance for our own journeys.

Our hope is simple: that by watching these stories, you’ll feel seen. Or maybe you’ll see someone you love more clearly. And perhaps realize we're not as alone as we might feel.

Why These Stories Matter Now

Follow @oleracare on Instagram and Facebook to see new chapters as they release

Share your story. Whether you’re caring for someone now or just starting to think about your own future, because your experience might be exactly what someone else needs to hear.

We don’t know exactly where this journey will take us. But it’s one we believe is worth taking—together.

How You Can Join Us?

, co-founder and CEO of Olera, is a trained biomedical engineer passionate about developing novel digital health and medical technologies. His passion for innovative solutions drives him to write about the cost of healthcare in America and to revolutionize the senior healthcare industry.

Video Podcast: An Exclusive Conversation With Olera's Founder and CEO, TJ Falohun

American Caregiver Relief Network

Need help caring for an elder loved one? Follow the steps below

Read more

Aging in America Season 2 — What's Coming

Olera Care Takes Aim at Pay-Per-Lead Aggregators with Ethical Alternative for Senior Care Providers

Aging in America: The Conversations We Need But Rarely Have